09 Premium Rate Telephone Numbers

Marketing and Revenue Generation using 09 Premium Rate

09 Premium Rate non-geographic numbers are ideal for competitions, information lines, technical support lines, mobile phone content, adult services and phone billing.

Call rates vary dependant on the intent of the premium rate line and the desired revenue generation. For example, the tariff can either offset the cost of running a customer support line, or create revenue via an information line such as an astrology line, or in conjunction with pre-determined call lengths pay for downloadable content such as mobile ringtones. Tariffs are available from 10p to £1.50 per minute.

09 Regulations

Services running on 09 premium rate numbers are required to comply with regulations determined by PhonepayPlus. We will ensure your premium services satisfy PhonepayPlus stipulations and whether pre-approval is required.

Premium Rate Services

Premium rate phone lines can be used in conjunction with premium SMS services enabling consumers to receive billed content or information via landline or mobile phone.

This has application in competitions, adult services and mobile entertainment where it is desired to broaden the audience.

X-on supplies Premium Rate via Axontek encompassing all aspects of on-pack competitions, marketing and premium phone and SMS services.

Audience Response Feedback and Data Capture

In addition to revenue generation the premium service can return pertinent statistics and feedback on caller response, plus capture information on callers for use in reports that can be applied to fine tune the service.

	Entertainment and information lines such as Psychic, Astrology, Sports lines
	Technical support and customer support lines
	Billing for downloadable content such as mobile entertainment and online software
	Adult services such as chat and dating lines
	Caller response feedback and data capture

Ofcom Regulations

From August 1st 2009 Ofcom have changed the regulations on 07, 09 and 0871/2/3 numbers. All services run via X-on must be Ofcom and PhonepayPlus compliant.

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